Social media is one of the most common ways to promote in modern days. It is cheap, fast and easy to deliver.
We have set up two social media accounts on Facebook and Instagram. We are going to post a wide range of contents on our social media platforms throughout the semester. These contents can be a photo, video footage, or even a short abstract of our blog posts.
A Sneak-peek post will be released a few days before our blog posts go online in order to garner the interest of our readers. Sneak-peek is similar to a movie trailer, it is an advertisement and a preview of our content. For example, an excerpt of film score will be posted on our Facebook Page before the soundtrack blog post is released, so that our readers can get to know what are we going to talk about in the upcoming blog post.
When the blog post is released, an official announcement will be made on these social media platforms. For example, posting a photo with the title and abstract. we believe a visually attractive post can catch readers’ attention to read our articles.
In conclusion, our social network strategy consists of two parts, a Sneak-peek post and an official announcement. We believe it is the most efficient way to garner the interest of our readers.
The Art of Moving Images 